Advertising post



T. C. SPELLING.

ADVERTISING POST.

APPLICATION FILED IAN.3I., 191s.

Patented Jan. 3, 1922-.

FIG. 2.

wrm/Ton.- 47- THOMAS C. SPIEIJLIITG, OF NEW YRK, N'. Y.

ADVERTISING ros'r.

Specification of Letters-Patent.

Patented Jan. 3,1922.

Application filed Ianuaryl, 1919. Serial 110.274,373. l

To all whom it may concern.'

Be it known kthat I, THOMAS C. Senf-LING, a citizenof New York City, inthe county of New York and State of N ew York, have invented certain newand useful Improvements in Advertising Posts, of which the following isa. specication.

This invention relates to advertising devices but its additional utilityas a guide post for travel and traiiic is also evident. Froni acommercial viewpoint, its purpose is the provision of an advertisingpost of sucli public utility and attractiveness that municipal and otherpublic authorities will allow it to be erected on public property,whereupon the spaces thereon not needed for street or road names anddirections -to travel and traflic may be rented or otherwise profitablyused. All of which will be seen l from the following description anddrawings.

Figure l is a top view, and Figure 2 a side elevation with the wirescreen which surrounds tlie supporting column seen partly i broken away.Figure 3 is a dianietrical vertical section of the structure broken offthrough the hoop.

Referring to the drawings more in detail and by reference numerals, lrepresents the ground or street surrounding the structure, 2 an ironhoop surrounding the base and having vertical extension partly below andpartly above the surface of the ground. The hoop may be filled to apoint near the top with cement or other hard substance, thus affordingboth interiorly and on the inner portion of its upper edge 3, supportfor the base 2 of the structure proper, the. base of which is designatedby numeral e. Seated in the base, 4, and in a recess 5 therein is thesupporting column 6.`

Since it is intended that this column as well as the glass plates orpanes, 7, shall be illuminated in the night time, the column 6, will bemade preferably of glass, porcelain or other translucent substance,whitened or mottled to soften the glare of the electric bulb, or lamp,8, having vertical extension partly within an opening through the columnand partly above it, within the rectangular space surrounded by the fourglass panes or plates 7. Thus placed, the light illuminates both therectangular top and the round Column of the structure. A bracket holdingthe lamp and its wire, 11, is shown in Figure 3, and is designated bythe reference numeral 9, the supporting means be-y ing omitted in Figure2. The illustration contemplates the use of electrical lighting; hence,the presence of the wire 11, passing underground and up within the hoopy2, a

10. which may be made of iron or other suitable material. The memberdesignated by the reference character lOfL is a. resilient collar onthe" frame to clasp the tube, 6. The top or cover, 12, on the frame mayor may not be provided with a reflector facing downward, attached to itsunder surface. Such a reflector would intensify the illumination of thecolumn 6 and the plates or panes, 7, if such effect were desired. Sincethe column will usually be made of brittle material, the screen, 13, isprovided, only fragmentary parts thereof being shown in Figure 2. Thescreen is attached to the base l in the shallow narrow recess la, and inthe rectangular frame in the similar recess 15 or the top may simply beguided by the collar 10a. The base of the rectangular frame, lO, isrecessed at 16, and into that recess the top of the column 6 is socketedor clasped by the collar 10a. The parts may be fastened togetherfrictionally or otherwise. The portions, 17, of the plates or panes, 7,are designed for street names or directions for travel or traf# fic andmay be colored differently, from the yother portion, 18, designed foradvertising uses. The reduced portion, 19, of the base 6 rests insidethe hoop 2 while the narrow 'rim or shoulder, 20, rests on the hoop.

-While I have here illustrated and del scribed a structure with roundfoundation (hoop), round base, round column, round screen, andrectangular top member, it is obvious that the invention admits of avariety of forms and uses, therefore I do not limit myself to the abovedescribed and illustrated forms or uses. Having thus set forth theinvention, I claim as follows:

l. An advertising post comprising a translucent tubular column, thecolumn supporting a rectangular box, the boX formed of a metallic frameand translucent panels held by the frame, each panel divided into anupper and lower section, the column frictionally bound in the box bymea-ns of :L resilient collar aroundvthetop of the colf umn.

2. An advertising post comprising it translucent tubular column, thecolumn supporting,` e rectangular box, the box formed of a metallicframe and translucent panels held by the frame, each panel dividedintoun upper sind lower section, the column frictionallybound in theboxby means of a. resilient collanaround the top of the column,

